Par Patricia Baudier, Chantal Ammi, Galina Kondrateva
Telemedicine solutions are invading our daily lives, raising a major issue concerning the personalization of remote consultation and trust in the physician’s Competence, Integrity and Benevolence (Trusting Beliefs). The aim of this study is to extend the existing Technology-Acceptance-Model (TAM) using the concept of Trusting Beliefs and Perceived Personalization. To test the model, a quantitative approach using existing scales has been selected. A survey was administered to students from several French business schools and the sample of 158 students was analysed using a Partial Least Approach. Findings highlight the key role of Trusting Beliefs in Perceived-Personalization. While two of the three dimensions (Benevolence and Integrity) of Trusting Beliefs theory have no influence on the Intention-to-Use, Competence has a direct, positive and significant impact on Intention-to-Use a Telemedicine Cabin. The relationship between the variables of the TAM is validated, except for Perceived-Ease-of-Use, which does not impact the Intention-to-Use a Telemedicine cabin.
JEL Codes: I190, O330