A few arguments in favor of a holistic approach to innovation in economics and management

Par Delphine Manceau, Pascal Morand
Innovation is an often-misunderstood concept that generates confusion. It is systematically associated with research and technology – often in relation to the linear model that underestimates the various factors and the complex processes that lead to it. This sometimes leads to public policies shaped by a misguided and partial view of innovation and a biased analysis of its stimulating factors at a macro and microeconomic level. This paper argues in favor of an enlarged and holistic view of innovation combining R&D and creativity and including recent trends such as design thinking, open innovation, digitalization, sustainable development and CSR, and resource-limited innovation.
JEL codes: O30, M21
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